Costs
The money pages: what a build costs, where the spend concentrates, and which lines scale. Every figure computed, never estimated.
A GEO ROI Model That Survives Your CFOA GEO ROI model built on 3 value channels and your own numbers — not the 4.4x multiplier. Worked math, Pew's ~1% click reality, Seer's +35% CTR.GEO In-House vs Agency vs Tools: The Total-Cost ModelAn illustrative 100-page library is $35,000–70,000 of in-house labor, tools run $29–$1,000+/mo (Aug 2026), and agency quotes carry no standard unit.How Much Does GEO Cost? Agency Pricing, Read HonestlyGEO retainer pricing has no standard unit. How to decompose any quote into 4 deliverable classes, price it per deliverable, and spot the red flags.Profound vs Peec vs Otterly: AI Visibility Tool PricingAI-visibility tool pricing, August 2026: Otterly from $29/mo, Peec AI €89–199/mo, Profound $1,000+/mo — and the free stack we use across 3 brands instead.What a 100–200 Page Content Library Costs to BuildPriced through our 5-stage model, a 150-page library is 1,050 hours — $52,500 at $50/hour — with hosting at $0–20 a month. The line items, computed.What a Fact-Audited Page Costs to ProduceA fact-audited page is 5 labor stages, and the audit dominates: one site-wide pass checked 445 claims and corrected 40. The per-page cost model, worked.What AI-Traffic Analytics Costs to Set UpThe build sheet for an AI-assistant referral channel: 2 pieces shipped 5 days apart, no new platform spend, and a first month of data you cannot read.What an AI Visibility Audit Costs (and When Not to Buy One)Nobody publishes market prices for an AI visibility audit. We price ours by pass: 5 passes, about an afternoon a month recurring, plus when not to buy.What an Authority Site Build Costs: The Four Cost CentersA build's cost sits in 4 places: research, contract, engine, tranches. Three happen once; only tranches scale with pages. Hosting is not the recurring line.What Automated Video Production Costs Per MonthOur n8n video factories publish 6 videos a week per brand at about $0.62 per Short and $3.30–3.75 per longform — roughly $40–50/month in render and model spend.What Blocking AI Crawlers Costs — and SavesBlocking AI crawlers saves near-zero serving cost on static sites and forgoes citation exposure — about 1% click-through on cited sources (Pew, 2025). The math.What Fact-Auditing Content Costs Per Page (and Per Claim)Audit cost scales with claims: 445 checked and 40 corrected on one build, 461 recomputed on another. At 5 claims/hour, $10 a claim — $111 per error found.What Schema Implementation Costs — and What It BuysGenerated markup has near-zero marginal cost per page; hand-authored does not. Priced against Ahrefs' 1,885-page test (2026), which found no citation lift.