Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It’s the most recognizable typse of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of three categories: print, broadcast, or direct mail.

Because it encompasses so many different strategies, nearly every company selling a product or service uses one or more types of traditional marketing as part of an overall advertising strategy. For the most part, this form of advertising depends on the company’s available marketing budget.

I can develop a traditional marketing campaign for your business to reach potential customers through print channels such as newsprint or magazine, broadcast channels like radio or television, or direct mail through Canada Post or hand delivery.