Online/digital marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from Facebook, to Google AdWords, email marketing, YouTube, Instagram, and much more to reach an ever-evolving, ever-growing audience.
An online/digital marketing campaign doesn’t have to be comprehensive. Not all campaigns need an email newsletter, a viral video, or a social networking component, but finding the right balance between these options leads to greater rates of success. We will help determine exactly what your brand needs to succeed with a successful online/digital marketing campaign.
For instance, a strong online/digital marketing campaign for the release of a new album might consist of a website, daily updates by the artist on social media, a Google AdWords banner campaign, and a music video released on YouTube.
The Internet is everywhere. It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence.