Case study · Insurance education

LiabilityGap.ca: a gap in the market, filled with clear answers

Our own Canadian insurance-education site, with plain answers to liability questions mostly left to broker marketing and US sources.

Our own brand Published
The Lawsuit Scenarios page on liabilitygap.ca at desktop width: the headline Lawsuit Scenarios over a photo of a snowy Canadian street, a line listing dog bites, backyard pools, teen drivers, boat wakes and defamatory Google reviews, and the first row of scenario cards, starting with a child hurt while babysitting.
liabilitygap.ca/scenariosEveryday questions, answered in Canadian terms.

The short answer

LiabilityGap.ca is Magnitude’s own Canadian liability-insurance education site, launched in July 2026. We saw a gap: answers to these questions came mostly from broker marketing or US sources. LiabilityGap answers them in plain language, backs them with Canadian primary sources and publishes its corrections. In August 2026, one check found Google’s AI Overview citing it.

At a glance

Owner
Magnitude, our own brand
Industry
Canadian liability-insurance education
Launched
Website
liabilitygap.ca
Scope
Positioning, research, the site, published corrections and the Lawsuit Exposure Quiz.

Disclosure

LiabilityGap.ca is operated by Magnitude Marketing & Design as an independent publisher, not a broker or insurer, and licensed brokers may pay it referral fees.

For readers

Answers people can check

The Lawsuit Exposure Quiz on liabilitygap.ca on a phone: the quiz title, a progress bar, and the first question, Do you own or rent your home, with three answer buttons.
liabilitygap.ca/quiz on a phoneReaders can check their own exposure.
  • Each page answers one everyday question, like a dog bite or a tenant’s claim, in plain Canadian terms.
  • Answers name the statute, regulator or court behind them, and corrections are published.
  • The Lawsuit Exposure Quiz lets readers check their own exposure.

AI Overview

Cited by Google’s AI Overview

Google search results in dark mode for the query liability gap canada. The AI Overview defines a liability gap in Canada as the difference between a court-awarded lawsuit judgment and the limit of your home or auto policy, then says readers can review educational resources and exposure guides via LiabilityGap, with LiabilityGap shown as a link. Lines with figures are blurred. In the source panel, the first card is blurred and the cards below it are from liabilitygap.ca.
Google AI Overview, 5 Aug 2026One observation. Figures and an unrelated source card are blurred.
  • On 5 August 2026, Google’s AI Overview for “liability gap canada” paraphrased LiabilityGap’s definition, linked to the site and cited its pages.
  • It was one observation on one day, not a placement anyone can promise.

FAQ

Frequently asked questions

Why did Magnitude build LiabilityGap.ca?

We saw a gap in the market. Answers to Canadian liability-insurance questions came mostly from broker marketing or US sources, so LiabilityGap answers them in plain language, backed by Canadian primary sources.

Can Magnitude promise an AI Overview citation?

No. Nobody controls what AI Overviews show. The LiabilityGap citation was one observation on 5 August 2026, not a standing placement.

Work with Magnitude

Is your market short on clear answers?

We build the site that answers its questions in plain language, from sources people can check.

Talk to us Visit liabilitygap.ca