X-FEST CALGARY 2015
My key responsibilities in this role included, but were not limited to:
• Develop a strategic marketing plan for my assigned festival properties.
• Execute the marketing plan with a high level of strategy.
• Analyze, and reconsolidate all user and sales data during the campaigns.
• Develop a creative direction for the festivals brand.
• Grow the fan base of the event.
• Design advertising elements such as posters, graphics, signage, maps, mobile apps and other artwork for use within the campaign.
• Develop radio and television advertising campaigns and promotional strategies.
• Execute online advertising campaigns & manage social media accounts for the assigned festival properties.
• Develop creative marketing ideas to help differentiate our festival from the rest in a growing festival market.
Unfortunately, X-Fest Calgary 2015 was cancelled due to inclement weather and unsafe conditions.