My key responsibilities in this role included, but were not limited to:
• Develop strategic marketing plans for my assigned festival properties.
• Execute the marketing plans with a high level of strategy.
• Analyze, and reconsolidate all user and sales data during the campaigns.
• Develop a creative direction for each festival’s brand.
• Design and Develop unique festival websites.
• Design advertising elements such as posters, graphics, and other artwork for use within the campaign.
• Develop radio & television advertising campaign and promotional strategies.
• Execute online advertising campaigns & manage social media accounts for the assigned festival properties.
• Develop creative marketing ideas to help differentiate our festivals from the rest in a growing festival market.