The primary concern of good creative direction is making sure the art direction & design approaches always support the client’s bottom line. If any of those pieces fall short—even if the others are brilliant—that’s poor creative direction. You can have a brilliant strategy and art direction, but if it’s not appropriately designed, that’s poor creative direction. You can have appropriate art direction and gorgeous design, but if the strategy’s not sound, that’s poor creative direction. You get the idea.
I’m here to ensure every aspect of the creative process is aligned to result in a final product you will love and appreciate.